11 Surprising Reasons Your Micro Business Needs A Social Media Presence

Social networking is big news.

According to recent figures, 61% of UK adults use social media. In the UK, there are over 30 million Facebook users, while Twitter has 10 milion UK users.

The great news is, online networking is an inexpensive marketing tool. But what makes it so important for micro businesses to use social media? Take a look at these 11 reasons why it’s vital. You may be surprised…

1. Drive traffic to your website

Social media is a great way to drive traffic to your website with the use of special offers, promotions, product information, etc. Using the likes of Facebook, Twitter, YouTube and Google +  can also help boost your SEO.

2. Social proof

Social proof means that potential customers who see a large following on Twitter or Facebook will assume you must have something of value to offer and will want to join in. The way you engage with your followers is the perfect opportunity for you to show potential customers how you conduct business, and persuade them they want to do business with you too. Being a regular user of social media is also a great way to show you are an authority in your field.

3. Build customer relationships

Social networks are great for just that – networking. They offer a chance to create an online community where you can interact with existing and potential customers.

4. Know what your competitors are doing

Social media is perfect for keeping an eye on what your competitors are doing and what people in your particular industry area are discussing. This is also good for helping you to establish yourself as a business that knows what it’s talking about.

5. Get useful feedback

Don’t be afraid of receiving negative feedback via a social network, it’s a great way to keep track of what’s being said about your business, and gives you the opportunity to respond immediately to any complaints.

6. Build brand awareness

Social media allows you to reach a larger customer base, thus enabling you build up your brand and become a well known name.

7. Generate great new ideas

The more you use social media the more you’re likely to come across useful blog posts, articles and comments from others. This can be great for market research purposes as well as for coming up with new ideas.

8. It helps customer retention

A potential customer may not buy the first time they visit your website, so directing them to your Twitter or Facebook page is a good way to get them to follow your business, and hopefully buy from you at a later date.

9. Find new projects & clients

As well as being a great way to connect with new clients, social media is also good for finding affiliate companies to partner with or suppliers you may like to work with.

10. Show your business’s personality

Social media is the perfect way to show off your business’s personality by showing the human side of your business, rather than a faceless workforce. This means your customers will feel like they are really getting to know you.

11. It’s expected

Depending on your industry, many consumers now expect companies to have a social media presence, so being involved in social media reassures customers that your company is up-to-date with the latest trends, whilst also showing that your business has got a lot going on.

micro business action

Today’s Micro Action

Identify the top 3 reasons why you want to be using social media for your business.

Dina Behrman

Dina Behrman is a freelance journalist and copywriter. She runs Dina Behrman Copy, providing copywriting services and social media management. Find her on Twitter or email her at dina@dinabehrman.com.

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  1. My top 3 reasons for using Twitter (my main social media platform) are:
    1. Company – it can be lonely working at home.
    2. Help & advise – I often tweet my question before googling it and am amazed how some of my competitors come to my aid.
    3. Finding new clients and engaging with current ones.
    Jo Waltham recently posted..How To Contribute Your ArticleMy Profile

    • Hi Jo, I agree with all of your points, especially using Twitter for company – it’s perfect for anyone working from home who wants a bit of online socialising!

  2. Hi Dina, thanks for your article. You’ve come up with some really interesting reasons. I think the social proof example is a great one. I think as a society, due to information overload, we’ve become more immune to interruption marketing. Instead were more more likely to take note of what others in our tribe say. Social media is perfectly placed to allow this to happen and I for one have found it an invaluable tool for my business.

    • Hi Georgina, thanks, glad you found it interesting! I only recently started reading about the notion of social proof, but it’s quite pertinent for anyone thinking about using social media for business. I’ve also found social networking an invaluable tool – I think it’s important to have it as part of your marketing mix, and of course, it’s great for ‘meeting’ new people.
      Dina Behrman recently posted..What is copywriting?My Profile

  3. I’d say it’s important to know why you’re on the platform you are. Otherwise, it’s a time sink. I keep to a minimum – and it evolves. Since startting Homeworking UK on LinkedIn I spend a lot more time there as I don’t waste time scrolling past pointless discussions any more.
    Rosie Slosek recently posted..TestMy Profile

    • I think that’s a good point Rosie – it can be much more effective to concentrate your efforts with a targeted social media strategy, rather than trying to cover everything at once. And definitely a good idea to pick LinkedIn groups that you get something out of so that you don’t have to wade through reams of irrelevant discussions.
      Dina Behrman recently posted..Copywriting 101 – bad taste travel copywritingMy Profile

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