How To Guest Blog To Build Your Authority And Attract More Traffic

Blogging is good for micro businesses.

But effective guest blogging can be even better.

Guest blogging involves writing content for someone else’s blog. In return you get the stage, the microphone and credit as the author.

Now at first glance it may seem strange to write content for free and then give it to another site. After all, wouldn’t it be better to publish it on your own website?

Well actually, not necessarily.

You see, guest blogging is a smart marketing strategy that can build your authority and attract more traffic.

And here’s how…

1. Gain new fans, followers and customers

Guest blogging provides a stage for you to star on and a platform to reach out to a whole new audience.

Get the right gig and it’s an unmissable opportunity. That’s because if visitors like what they read, you’ll attract a whole stream of new traffic to your website.

I regularly guest blog on relevant websites and as a result I’ve gained new subscribers, followers and even customers.

What’s more guesting on an authoritative website can do wonders for your reputation and exposure. Here’s why:

  1. By appearing, the website owner is effectively vouching for your credibility. If you can guest on a top site for your niche, it’s likely you will see instant results.
  2. Think of it like touring. If you always show up in the same spot (i.e. just on your blog) you’ll have a very narrow reach. But if you appear in lots of “good” places, your credibility starts to grow.
  3. Your blogging tone should not be salesy. Instead you want to talk authoritatively about your niche knowledge and experience. People read blogs for useful, relevant information. And if your blog solves their problem or provides information that gets them results, they’ll come back for more.

2. Gain more traffic

If you want to raise your online profile you cannot keep your website in isolation.

Building incoming links is an essential strategy to boost your search engine rankings. If you blog and create great, sharable content you will naturally attract back links as other websites will link to you.

However guest blogging takes this a step further.

It provides an opportunity to proactively build those valuable links.

Chris Dyson, an SEO consultant at Roots Web Solutions agrees.

“I can’t recommend guest blogging as a scalable and long lasting link building technique enough”.

And the reason? Because it’s a simple, legitimate and organic way to build keyword rich anchor text links from reputable websites back to your own. But a word of warning. Be sure to get those links right. Only include links that are relevant or that add to the reader’s experience and enjoyment of your blog.

James Agate from Sky Rocket SEO agrees:

“We also want to make sure that your brand reputation remains in-tact and in most cases enhanced. Nothing can be more of a turn-off to a blog reader than an irrelevant link which has been shoe-horned into an unrelated blog”.

Most guest blogging opportunities allow you to have an author bio. It’s a great opportunity to weave a link or two back to your website. And on occasions it may also be appropriate to link from the body of the blog, although check with the blog owner on their rules.

Blogging for traffic is a huge topic. If you’d like to discover more, check out this short video podcast from Koozai’s James Perrin. It eloquently delivers a useful summary of the benefits of guest blogging for your website’s SEO.

Warning: Don’t sing out of tune…

So we’re clear on the benefits guest blogging. But to maximise these advantages you need to get your strategy right.

Here are five essential tips:

1. Do your research.

Get your gig right. You want to be appear on blogs that are relevant to your business to really get value in return. However also look out for complementary opportunities. For example, if you’re a copywriter you don’t just have to appear on copywriting blogs. There are links with social media, blogging, SEO, business etc. So look for sites where the audience would be interested in the fresh perspective that your expertise can offer.

2. Build relationships with blog owners.

Once you’ve got your hit list, you need to get on the radar of the blog owner. You need to build a relationship and get noticed. If you’re targeting an A-lister, expect them to be busy and not short on offers so to start with build that rapport. Use social media, be active on their blog, leave thought provoking comments and show up. It will pay off when you submit your guest blogging proposal.

3. Always submit your best content in a guest blog.

It sounds like a paradox but to get the best response from your guest appearance, you’ll want to show off your best stuff. What’s more on a popular blog, the owner would have invested love, sweat and tears to build their credibly. They will be protective and strict about what they post. So be courteous and show you respect and understand what the blog owner expects – then deliver it.

4. Get the topic and content right.

Make sure you get a feel for your new audience and write directly for them. Invest time reading existing blog posts and explore the comments section. You may find you need a slightly different tone or approach than you would on your own blog.

5. Respond to comments.

One of the cool things about a blog is the possible interaction with readers. Comments are a great way to build relationships with regulars and show you value their opinion. So embrace the chance to speak back once your guest blog has been posted.

An invitation…

If you’re an authority in a specialist niche, and your products or services are targeted at micro businesses, the Hub could be a good platform for you to appear.

So if you’d like to guest on our stage, check out the contributor’s guidelines and get in touch. We’d love to hear from you 🙂

micro business actionToday’s Micro Action

Identify 2 possible platforms for guest blogging then:

  1. Sketch out an outline for a possible guest post.
  2. Jot down some ideas for getting on the blog owner’s radar to pitch your idea.

 

This post has been entered into the July’s Business Mums Blog Carnival.

Georgina El Morshdy

Georgina is the wordsmith at Gem Writing & specialises in helping micro business owners communicate their message through words that do justice to their business.