The Ultimate Guide To Email Marketing For Beginners

Email can be a great, cost-effective way of promoting your product or business and is considered the modern way of posting an introductory letter to your customers and prospects. But is it really that straight forward? It is if you break down into steps what you need to do. First you need to consider where […]

Why Printed Newsletters May Be Your Most Effective Marketing Tool Yet

As you know, customers rarely buy the first time they come across you. Perhaps it’s not the right time. Maybe they need more evidence to know, like and trust you. Or they could simply have stumbled across your business whilst browsing or checking out the competition. Whatever the reason, this fact has important consequences for […]

Hybrid Marketing: Big Brand Techniques Perfect for Small Business

This year, social media has undoubtedly been a hot topic when it comes to marketing. Many big brands have run campaigns on social platforms that have attracted widespread attention both from the media and the general public. This has inspired owners of small businesses to try and emulate their success by embarking on similar schemes. […]

A Cheat Sheet for Marketing Your Micro Business

Networking events. Phone calls. Business fairs. Direct mail. PR. Advertising. E-newsletters. Twitter. Pinterest. Facebook. LinkedIn. Etc. Do you feel overwhelmed by the endless possibilities to market your micro business? Do you lack the time to actively grow your business? It’s easy to feel swamped by a long to-do list. It’s tough to make choices how […]

How To Create A Marketing Strategy That Works For 2013

How’s the Christmas preparations going – everything organised? As a micro business owner, this time of year can be quite a blur. Organising Christmas presents, getting the house ready for family coming to stay, getting ready to cook Christmas dinner. All this on top of finishing off projects so you can take some time off. […]

43 Free Ways to Market your Business in 2013

Writing your marketing plan for next year can be a daunting task if you are a Micro Biz owner. Everyone keeps on telling you that you must do this and not do that but ultimately only you will know what works for your business when you begin to invest in it. A lot of people […]

How To Sell Through Your Blog

A lot of micro business owners make the mistake of trying to sell through their business blog. And whilst it is possible (and it is the theme for today’s post), that can’t be your only intention. That’s because if you push the hard sell, you’ll alienate readers. And the reason is because what reader’s expect […]

How To Sell Through Forums

Forums, groups and online communities are great places to grow your business. I’ve personally found spending time in forums to be a great way to build relationships, generate enquiries and to find new clients. Here are just some of the reasons why forums are so useful: People: So much marketing is about attracting people to […]

In Conversation With Tiny & Mighty’s Russ Henneberry

In this exclusive interview, Hub Editor Georgina El Morshdy quizzes Tiny & Mighty’s Russ Henneberry on his love for micro business and his top tips for securing more leads, sales and customers. In this interview Russ and Georgina discuss a range of issues including how to avoid the feast and famine in sales, how to […]

6 Tips for Successful Micro Business Sales

Have you ever seen an item in a shop that was incorrectly priced? When I was studying law I learnt that a shop owner can accept or refuse to sell the item to you, you cannot force the shop owner to sell. In contract law this is called offer and acceptance.  The buyer is making an […]