How To Create A Social Media Plan For 2013

Are you one of the many, many business owners who’s been lured by the new, shiny promise of opportunity that those who rave about social media have dangled in front of you? And have you too jumped in and created Twitter, Facebook and maybe LinkedIn accounts without really thinking about it? And are you now […]

How To Sell Through Social Media

Social media is here to stay. And thank goodness because used well it’s an incredibly powerful micro business sales tool. To use social media properly you cannot lose sight of what social media is primarily about. If you omit the engagement and the interaction from your approach, you are doomed to failure. No one wants […]

Top Tips To Ignite Your Success With Twitter

I’m a self-confessed Twitter addict. I love it (sometimes too much). As a micro business owner who works from home, during the day Twitter is my contact with the outside world. It makes me feel less alone. In addition it’s my main tool for online networking and a fantastic way for connecting with people from […]

10 Tips To Create Content Your Twitter Followers Will Love

Last week we held a Hangout with smart micro business owners to talk about creating content for social media. It’s an important topic. After all, if you’re going to use social media platforms like Twitter to grow your business, you need to ensure you have a  regular stream of content to engage your followers and […]

How To Use Lists To Boost Your Effectiveness On Twitter

As a micro business user I’d assume you’re using Twitter in some form or another. Perhaps you use it just to see what people are saying. Maybe it’s your method to keep up to date with articles and trends. You may use it to keep an eye on your competition. Whatever your reason, like others, you’re […]

Easy Ways To Break The Twitter Ice In These Four Common Situations

Just how do you break the Twitter ice and make the right impression? We all know that the beauty of using Twitter in the right way comes from letting the world know about your business, sharing useful and interesting information AND having individual conversations with people. Now, usually, just by scrolling down your timeline or […]

How To Look Stupid In 140 Characters

I wrote a post some time ago regarding how to lose twitter followers which was a slightly (read: very) tongue in cheek look at some of my least favourite mistakes people generally make on Twitter. There’s something else which has been bugging me recently along the same lines. It’s dumb things to do in 140 characters or less. Or more […]

How To Create A Winning PR Strategy For Your Micro Business

This week we’ve focused on PR. On Monday we discovered why PR should form an essential part of your marketing mix. On Tuesday we uncovered how to use Twitter as a PR tool. On Wednesday the secrets to a successful press release was revealed. And yesterday we heard a journalist’s perspective of the best way to build a […]

How To Connect With A Journalist And Maximise Your Chances Of Publication

You can easily tell which journalists are busy and which are not. The ones you can connect with easily are those with less to do, fewer outlets for their articles and thus carry least influence in the editorial they write. The busy ones are those you really need to touch base with but the problem […]

How To Write A Press Release That Gets Noticed By The Media

Would you like some free press coverage? Could you benefit from a simple formula to write a winning press release?  If so read on because in today’s article you’ll discover five top tips to help your news release stand out and increase its chance of making it into print. Are you using PR as a marketing […]