Warning: Are You Making These Five Needless Mistakes With Your Copy?

Sorry… But explaining you’re a “non-writer” is not a good enough excuse for publishing rubbish content. What’s more, you simply can’t afford to do it. Your prospects and customers are unforgiving and if you’re not dishing up what they want, they’ll quickly look elsewhere. I see it all the time. With so much content on […]

Build Relationships First And The Sales Will Come…

Have you noticed that the winner of reality TV shows like X Factor and Britain’s Got Talent is often the most likeable? And this works in business too. In fact, I’d argue without the likeability factor, it’s going to be very tricky to find and keep enough customers to make your business the success you […]

Top Ten Productivity Tips For Busy Content Marketers

In today’s time starved world, the ability to create more quality written content in less time is a powerful skill. But how do you achieve that? To help here are 10 smart productivity tips especially for busy micro business owners who create their own content marketing.  1.    Create an editorial calendar To create efficiently, you […]

Combine Email Marketing With Social Media For Better Business

Email marketing and social media marketing. It’s not an either or proposition. In fact they go together like Morecambe and Wise, Rhubarb and Custard, Mr Burns and Smithers! Both email marketing and social media are different, and both can be effective on their own. But if you combine your email marketing with your social media […]

It’s Valentine’s day :-) Time To Woo Customers With Some Email Love

Just how will Cupid show up in your life today 🙂 And whilst Valentine’s Day is a great excuse to get distracted by love and romance, don’t forget to shower your affection on the other highly important people in your life… Your customers! You see, micro business is about people. If a customer is trying […]

Here’s How To Make Your Email Newsletter A Must Read

If you’ve ever subscribed to a magazine the chances are that you subscribed in order further your knowledge on a particular area and enjoy the experience of reading about that subject. Then, over time, that magazine subscription becomes like old friend who comes to visit on a regular basis. Email newsletters are a lot like […]

How To Create Your Email Marketing Campaign In Five Easy Steps

Email marketing isn’t dead and it hasn’t been replaced by social media. In fact according to a new study by Blue Kangaroo forty percent of consumers enjoy getting marketing emails from preferred companies. It’s a great way to engage and build relationships with your subscribers with smart, targeted communication, and it’s not difficult to get started. […]

5 Simple Tips for Winning More Customers with Email Marketing

Facebook. Twitter. Pinterest. LinkedIn. Instagram. Youtube. Google Plus. Flickr. There are so many social media options to interact with customers. Do you still need to care about email? Well… yes! Email marketing is an excellent way to stay in touch with and sell to people who’ve raised their hands to say Yep, I’d like to […]

In Conversation With Popular Blogger Stan Smith From Pushing Social

Popular blogger Stan Smith is the face behind Pushing Social. In addition to writing daily posts, Stan has also written guest blogs for a number of high profile sites including Copyblogger.  What’s more, Pushing Social was named one of Social Media Examiner’s Top 10 Blogs in 2012. Stan knows a thing or two about how to succeed […]

Why “Write Great Content” Is Useless Blogging Advice

Popular is not the same as great. In the sea of blogging advice, it’s easy to default to your traffic statistics and believe that you are doing a terrible job if you don’t have one of the most popular blogs on the internet. When you search for advice, you are hit with the popular “wisdom” […]