Traditional Field Marketing Techniques For Micro Businesses

What is Field Marketing? Field marketing is a form of marketing centred around interacting directly with consumers with the intention of converting them into customers. While field marketing campaigns can involve several different strategies, they are all heavily based on face-to-face, personal communication between brand representatives and the general public, demonstrating the value of a […]

Hybrid Marketing: Big Brand Techniques Perfect for Small Business

This year, social media has undoubtedly been a hot topic when it comes to marketing. Many big brands have run campaigns on social platforms that have attracted widespread attention both from the media and the general public. This has inspired owners of small businesses to try and emulate their success by embarking on similar schemes. […]