LinkedIn endorsements – how you can use them to your advantage

You may be aware of LinkedIn endorsements. It was a feature introduced towards the end of 2012 to enable us all to tick a box to verify someone’s skill base. When you view someone’s profile on LinkedIn, a little box at the top pops up asking if John Smith has certain skills and expertise. Now […]

Facebook changes its cover photo rules – again!

In March 2013, Facebook relaxed its cover photo rules, which lead to business owners and marketers across the land breathing a collective sigh of relief. Prior to March, the rule was that you could not include any ‘calls to action’ in your cover photo. In other words, you couldn’t tell anyone to do anything. This included […]

Hashtags on Facebook: will it work?

The idea of clickable hashtags on Facebook has been mooted for a while and now they have finally become live. But is this a good thing and how could it be useful to businesses? If you are a Twitter user, then you will be familiar with the liberal smatterings of #s throughout people’s tweets. Adding a hashtag […]

LinkedIn launches a major new site design

LinkedIn have recently launched a major new site design which started being rolled out to users at the end of May. The design change is cleaner and has fewer tabs, which LinkedIn say will make it easier for users to ‘discover and discuss what matters most’. As with any design change though, the ease only […]

Why you shouldn’t link your social media accounts

If you’re looking for a way to minimise the time you spend on social media, clicking the ‘link your account to Twitter/Facebook’ option isn’t the way to go about it. Facebook and Twitter both give you the option to link your posts from one to another, meaning when you post on Facebook the content will […]

Are you following the right people on Twitter?

Twitter is a fantastic networking and marketing tool. But when you first sign up and create an account, it can be a complete minefield. Who do you follow? The temptation is to click on the oh-so-helpful Twitter suggestions of who to follow such as Lady Gaga, Justin Bieber and Stephen Fry. But are these really […]