43 Free Ways to Market your Business in 2013

Writing your marketing plan for next year can be a daunting task if you are a Micro Biz owner. Everyone keeps on telling you that you must do this and not do that but ultimately only you will know what works for your business when you begin to invest in it. A lot of people […]

The Ultimate Guide to SEO for Micro Business Owners

You might want to ask yourself another question instead… Do I want more targeted traffic from people looking for the products and services that my business offers? I’m sure you answered yes! SEO is the practise used to improve your website so that people searching in Google or the other search engines can find your […]

Five Easy Link Building Techniques That Boost Your Search Engine Rankings

Links (hyper links) are one of the key foundations of Google’s algorithm. Larry Page, Google co-founder, came up with the idea that the more web pages that link to a web page the more relevant and important that content is. He then went a stage further and devised a scale to measure the quality and […]

An SEO Dilemma: Should You Write Content For People Or Google?

If you read a lot of copywriting blogs you’ll undoubtedly find the debate surrounding whether you should write your content for people or for search engines… Let me make one thing clear. It’s probably the one thing I want you to take away from this blog post… Search Engines are designed to interpret human behaviour. […]

6 Free Tools To Define Long Tail Keywords & Attract More Website Traffic

In my previous post I did a “whistle-stop tour” of a method I use to discover long tail keywords for my clients’ websites. In this blog post I want to show you some more ways to carry out keyword research for your website, on a limited budget, as well as offer some more actionable tips. […]

Google Analytics For Micro Businesses – A Curated Guide

Google’s primary goal is to ensure people find what they’re looking for online. And that means your job is to work with what you know about Google’s algorithms to get found. This requires a muli-pronged approach which could include some or all of the following (and more besides): Write your online content to satisfy the […]

How To Use SEO To Let Customers Find You Online

As a micro business owner you have probably heard of Search Engine Optimisation (SEO). SEO is the process by which marketers and webmasters can improve the likelihood that a website is returned for a particular search query keyword. Being listed towards the top of the search results not only provides the most traffic, but instils […]